To err is human .To erase ,er..divine

Having been brought up in old school advertising, there was a shibboleth that was drilled into every one of us who had strayed into the agency business. It went something like this – a Doctor's mistake is buried six feet below the ground, a lawyer's hangs six feet above and , hold your breath , an AE’s is there in the morning paper for the whole world to laugh at .

Yup. And am referring to that four-letter abbrev which sent shivers down every self respecting AE/AD/Copywriter/CD of yore. The TYPO. So what’s the big deal? You may well ask. Today correct spelling is perhaps as antiquated a concept as Kores Whitening fluid. (Sniff, sniff, miss it so much).

Anyway to cut a long story s, there’s one in the Mango blog. And was pointed out politely by a well wisher. (He is now officially entitled to one more drink!) . Since he was kind enough to do it offline, I am tempted to thank him offline. When pointing it out, he also (gently, mind you) pointed out that we bloggers (that’s right, we) don’t quietly use the aforementioned Kores product, but actually use a pen, and scratch it out or overwrite on it. (Now I know why Kores went kaput). So, without further ado, I correct the error of my ways. Thank you, Mr. Anant Ranagaswami. ( But spelt Rangaswami !)You are the wind beneath this pig’s wings.